Dhar Mann Appointed NFL’s Chief Kindness Officer for Super Bowl 2026
The NFL has recently announced its exciting collaboration with renowned creator Dhar Mann, appointing him as the league’s Chief Kindness Officer. This initiative is part of the build-up to Super Bowl 2026, which will feature the Seattle Seahawks versus the New England Patriots in Santa Clara, California. In this role, Mann aims to spread positivity and goodwill among the fans.
Who is Dhar Mann?
Dhar Mann is an influential entrepreneur and content creator recognized for his uplifting and wholesome scripted videos. With an impressive online presence, he has garnered:
- 26 million subscribers on YouTube
- 16 million followers on TikTok
- 4 million followers on Instagram
His engaging content has accumulated billions of views, making him one of the most popular figures in the creator economy.
Collaboration with Fox Entertainment
In a strategic move, Fox Entertainment recently disclosed a multi-year deal with Dhar Mann Studios, known as one of the leading creator-led studios in Los Angeles. This partnership will kick off a series of original scripted shows aimed at revolutionizing how audiences consume content.
Super Bowl 2026 Initiatives
Mann has a special initiative lined up for the Super Bowl. He is launching a campaign titled “Be Kind to Your Rival,” encouraging fans to share positive messages about opposing teams. Key details include:
- Social Media Engagement: Fans can use the hashtag #KindnessWinsBig.
- For a Good Cause: For every qualifying post, Mann will contribute $1 to St. Jude Children’s Research Hospital, up to a total of $100,000.
Mann’s Unique Take on Super Bowl Moments
To promote his new role, Mann released a promotional video on TikTok, creatively blending Super Bowl moments with acts of kindness. In the video, he humorously declares:
"Instead of a halftime show, we’re gonna do a hug time show."
This innovative approach is aimed at shifting the focus from competition to compassion during one of the biggest sporting events of the year.
Previous Achievements and Recognition
Dhar Mann’s impact has not gone unnoticed. In 2025, he was ranked as the No. 2 top creator by Forbes and made the prestigious Time 100 creators list. His financial success through ventures like Google AdSense and brand partnerships with companies such as Meta and Universal further solidifies his influence in the media landscape.
Overcoming Adversity
Dhar Mann’s journey has not been without challenges. In 2011, he faced legal issues resulting in a “no contest” plea to several felony counts related to city redevelopment grants. He has since shared his story of overcoming hardships, including hitting "rock bottom" at age 30. This candidness about his past adds depth to his persona as a compassionate creator.
Conclusion
As the NFL gears up for Super Bowl 2026, the partnership with Dhar Mann not only brings innovative content but also emphasizes the importance of kindness in sports. With initiatives aimed at promoting goodwill among fans and contributions to charity, this collaboration serves as a unique experience in the realm of sports entertainment.
For more information about the Super Bowl and its exciting events, visit the NFL website.
